Corporate Branding

Corporate branding is in its simplest form is acheived through:

  • A sound business/product name
  • A corporate graphic (commonly referred to as a logo)

Why is corporate branding so important for your business?

Corporate branding will make your company instantly recognisable to your customer base. Over time it will become important for how your brand is perceived in the marketplace. People know, recognise and trust a brand plus you get the benefit of brand loyalty.  A business can be very successful if the image they portray is well presented and appropriate for the product/service they offer.

Who can have a corporate image? Anyone can have a corporate image developed. You can be a Plumber, Accountant,  High Street Shop, b2b Company selling online, literally anything.

If you are in business you need a corporate image.

How much will it cost me?

There is no fixed price for this as it's purely a creative process. We always treat each case individually to establish your requirements both now and in the future.

The starting point however is to have a logo produced in high quality. Once you have a good logo, you are on the way to building a strong corporate image.

Logo design starts from only £50+VAT. Please feel free to call us on 0844 357 4539 or discuss your requirements.

A Typical Case Study.

Joe is a plumber, and currently drives around in a van, doing plumbing work for people in the local area. Joe currently uses no form of advertising, has no logo or stationery and his van is plain white. To get new customers he just gives his phone number to those who ask. Joe has a problem! The only people that know who he is, do so because he was recommend by another of Joe's customer. This is good, but its not bringing in enough business for Joe.

So, Joe could do with....

  • A Logo (including his business name Joe Bloggs Plumbing & Heating - Cost £50+VAT
  • 500 x Business cards to hand out to his customers £50+VAT
  • Some vehicle signage for his Van (including relevant trade affiliate logo's) £120+VAT
  • 1000 sheets of letterhead paper, to send out quotes and invoices on
  • Cost £100+VAT
  • Total Cost - £320+VAT

So Joe has made a good start to building a corporate identity. People will have Joe's logo to remember and recognise, he is letting people know what he does and he is providing a way for customers to call him again when they next need a friendly, reliable plumber.

For a quote on a branding exercise for your company, please call us on 0844 357 4539 or email using the contact form