Online Marketing

Online marketing refers to anything that you do on the internet to market your business. These things include Websites, Search Engine Optimization (SEO),  You Tube Videos, Search Engine pay per click advertising (PPC), Banner Ads, Emails and HTML Emails, Viral Emails, purchase of Databases, Internet Ads, Free Directory listings, Yell.com adverts and so on.

Websites – a house speciality!

If you don’t have a website already, then you should have one. It doesn’t need to be a big flash affair, simply a means by which you can tell your customers and potential customers about your business. If your existing website is over 2 or 3 years old, you should consider a review of its effectiveness. Things change constantly in the online environment so keeping up with with developments make good commercial sense.

Building a New Website? – What you need to know.

We can simplify the process of setting up your new website. For your new site the main points to consider are:

  • The Domain name – What the site is called and defines it as a .com / .co.uk etc.
  • Hosting – This is how the website is maintained and presented to the internet
  • Web Design and Content Management – What the site looks like, how it works and how you can change the content as required.
  • Time frames – When do you want it – Websites are not an instant product.
  • Cost – What do you want for your money.

Below is an outline of how we work:

  • Stage 1: Discuss your requirements and examine your competitors sites & business strategies.
  • Stage 2: Provide you with an accurate quote from start to finish.
  • Stage 3: Provide you with a draft of the front page of the site.
  • Stage 4: Make any alterations you would based on an acceptable design.
  • Stage 5: Work on any programming specific to your site, like E-commerce, Customer databases, etc. or any web apps.
  • Stage 6: Completely style the entire site to use your chosen design.
  • Stage 7: Provide you with a finished link ready to go live.

Obviously there will be changes along the way so we make sure we stay in good contact throughout the site build to iron out any problems that may occur.

Search Engine Optimization (SEO).

Why bother with Search engine optimization?
When you use a search  engine like Google to look for information you will get endless pages of results. Most people never look beyond page 1 or 2 of these searches because the most relevant pages (of websites) are shown at the top of the list of results.  The process of SEO is designed to put your website as high as possible in the search return as possible.  SEO is a complicated process and takes time to work, but it can be a more successful way of trading over the internet than Pay Per Click ads. This is because some people (rightly or wrongly) believe that sites that have not paid to be found (the sponsored links) are more trustworthy than those that have.

Keywords
Although all search engines keep their search paramaters a losely guarded secret, they will always check website page content against the search term used by the person searching, so keywords in your web text are an important point to consider.  SEO is a vast area to cover so for more details on how we can help  optimize your current site , please call us on 0844 357 4539 oron 0844 357 4539 or email sales@dzined.co.uk

HTML Email marketing

HTML emails are those that look like web pages when they land in our email inbox. Very often they will ask you to manually download the pictures if you want to see them. Email marketing is one of the most powerful ways any business can communicate with its customers, instantly and for free. Each email can bear your corporate designs or logo and carry almost any message.

SPAM or HAM?
What about spam emails? These are the bain of our lives aren’t they? its the electronic junk mail that we all get and all hate! To get round the problem of sending an email that people don’t want, is really very simple.  You get peoples permission to send them emails in advance. Spammers as they are collectively known don’t, they just get an email address and bombard people.

Permission marketing
How to you get agreement to send emails?  Business is about trade. An exchange of goods or services that are of value to people. So by having a simple form on your website which offers something of real value (not a worthless or out of date item) in exchange for a persons email address, you will start that exchange of value long before you even speak to a customer, let alone do business with them.  You can also ask people to join your mailing list, this is the same type of arrangement, permission is given and there is an exchange of value.

The benefit  of this are immense, for instance

  • You will stand out as different to your competition
  • Customers will recognise your emails when they arrive
  • Customers will actually WANT to see what you have to offer
  • You can establish a great relationship long before you make a sale
  • Email is virtually free
  • This type of marketing is the most sustainable

Finally
Respect a customers wishes and especially their privacy. There MUST always be the option for a customer to remove their name & email address from your mailing list. Normally there is an “Unsubscribe” link on an HTML email which lets you stop receiving these emails in future.

DZined HTML Email marketing system.
We offer any business an email marketing solution which allows you to create your own HTML emails, edit the content (text and pictures), check for compliance with the most common spam filtering software (we don’t want your emails to get trapped by a spam filter!), produce a “text only” version automatically and keep a copy of all of your email campaigns for future reference.

To find out more about the costs of this fantastic marketing resource, please call us on 0844 357 4539 or email sales@dzined.co.uk

To get our free report on marketing success, please fill in our form with your name and email address.